I had quite a bit of fun trying to get Apache to serve the admin files for my Django install. Here are the settings I used to finally get it to work. Note that the site is in a subdirectory of my domain. I'm not currently hosting any other media, so that will be another bridge to cross in the future.

In the Django settings.py file:

ADMIN_MEDIA_PREFIX = '/genweb/admin/media/'

In the Virtual Host file:

Alias /genweb/admin/media /usr/share/python-support/python-django/django/contrib/admin/media
<Location "/genweb/admin/media">
    SetHandler none
</Location>